NAV: 3/9

YEAR: 2022

In winter of 2021 Taylormade approached Harland for a second collaboration to be released in conjunction with the Farmers Open at Torrey Pines Golf Course in January 2022. This iteration of the high demand beverage is heavily influenced by the designs of their latest line of professional clubs entitled the Stealth Series.

The objective of this project was to create a label that fuses the branding of Harland and Taylormade in a way that allows the packaging to pay homage to the Stealth Series’ groundbreaking carbon technology, while also feeling at home on the brewery’s shelves. This bridging of identities was achieved by implementing textures and colors from the head of the clubs into a minimal can lockup that is recognizable within Harland’s design system.

By incorporating other distinct touches such as metallic ink and Torrey Pine illustrations, a sense of dimension and unique customization is established, driving home the notion that this beverage is both exclusive and premium.